LOGO
the W4y20knowledge with a namesupporters & partners
Presentation · 2026
Supporters
& partners
network
- Doctors
- Lawyers
- Agronomists
- Specialists
- Partner brands
- Companies abroad
W4y20 ecosystemPT · EN · ES
Welcomeknowledge with a namethe W4y20
A warm
welcome.
This is the presentation of the network the W4y20 is building with people who work with the plant: professionals in the clinic, the courtroom, the field and the lab, and brands from Brazil and abroad.
In the next screens you'll see who we are, the moment Brazil is living through, the ecosystem we're building in three languages, the site map ahead and the place we've saved for you in it.
Supporters & partners2026
Contentsknowledge with a namethe W4y20
- 01Who we areDNA, pillars, positioning
- 02The momentBrazil and the world in 2026
- 03The ecosystemfronts, flow, three languages
- 04The editorial basenews, articles, studies, research
- 05The networkdoctors, lawyers, agronomists, specialists
- 06Partner brandsthe Connect tab
- 07International bridgefrom the world to Brazil
- 08Project Raizclothing made with hemp fiber
- 09Site mapthe tabs, one by one
- 10How to take partways in, journey, agreements
- 11Applythe first step
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the W4y20knowledge with a namesupporters & partners
1. Who
we are
Section 01DNA
Who we areDNAthe W4y20
Real information, no taboo, with science and with authority.
the W4y20 is a community and a portal. It brings together people who live connected to their body, to nature and to freedom, and who treat phytotherapy as a tool within that way of life.
We're not a pharmacy, a clinic or a law firm, and we don't sell other companies' products. We're the place where the skater who can't sleep, the mother researching her child's treatment and the citizen who wants to know their rights find sourced information, and the right professional or brand. We don't romanticize and we don't judge: we translate.
What unites us isn't the plant.
It's the attitude.
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AttributesDNAthe W4y20
———→
Precise
Studies suggest, the law allows, the path is. No empty promises and no announced cures.
———→
Collective
We speak as “we” and to “you”. Knowledge circulates instead of getting stuck in jargon.
———→
No taboo
Sport, nature, medicine and law at the same table, with the seriousness each one deserves.
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Five pillarsDNAthe W4y20
Every piece of content touches at least two pillars.
01
Sport
Skateboarding, surfing, football, running, climbing. Real recovery and performance.
Physical education · physiotherapy
02
Nature
Living soil, cultivation, terpenes, food and our relationship with the environment.
Agronomy · nutrition
03
Medicine
The endocannabinoid system and phytotherapy, explained without romance.
Medicine · pharmacy · dentistry
04
Law
Preventive habeas corpus, Anvisa, prescriptions, patient associations. Real legal autonomy.
Legal practice · public policy
05
Freedom
Lifestyle, conscious choice, community without fear.
Psychology · journalism · culture
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Positioningcommunication basethe W4y20
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the W4y20knowledge with a namesupporters & partners
2. The
moment
Section 02Brazil and the world
What changed in 2026Brazilthe W4y20
The subject has moved. What's missing is someone to translate it responsibly.
In 2026 Anvisa, Brazil's health regulator, published the country's first cultivation framework, broadened the pharmacy rules and opened a path for patient associations. Many newcomers arrive with questions, and the answers need to come from people with training and a license.
5 RDCs
Anvisa resolutions RDC 1.011 to 1.015, published in February 2026: cultivation by companies, research, associations and pharmacies.
Anvisa · Official Gazette, Feb 3, 20265 years
Length of the regulatory sandbox for non-profit patient associations (RDC 1.014), with entry through a public call.
RDC 1.014/2026873k
Patients in treatment in Brazil in 2025, 30% more than in 2024.
Kaya Mind · 2025 Yearbook190k+
Imports made by patients in 2025 under RDC 660, a route Anvisa itself says needs review.
Anvisa · 2025Data gathered on Sep 28, 20262026
The world is looking at Brazilworldthe W4y20
Brazil's supplier is changing.
Almost everything Brazilian patients import comes from the United States, where the hemp law changes in December. Colombia, Uruguay and Paraguay are already gaining ground. Anyone who wants to reach Brazil needs reliable information and people on the ground.
94%
of import requests in the first half of 2026 that name a country cite a US product. In 2025 it was 92%.
Cannabis & Saúde · 202611 Dec
The US limit of 0.4 mg of THC per container for hemp products takes effect.
H.R. 5371 and H.R. 650070%
of the world's hemp is grown in China, which sends about 80% of it to the textile industry.
Hemp Today · Positive Change1%
THC is the industrial hemp limit in Uruguay, Colombia and Argentina. Brazil still has no rule for the fiber.
W4y20 Atlas · Sep 2026Data gathered on Sep 28, 20262026
the W4y20knowledge with a namesupporters & partners
3. The ecosystem
Section 03Ecosystem
Ecosystem mapsix frontsthe W4y20
One ecosystem, six fronts.
Everything starts with content and ends in connection. Every article leads to a guide, a professional or a brand, in Portuguese, English and Spanish.
theW4y20PT · EN · ES
Learnnews, studies and research
Pathwaysguides to start the right way
Connectprofessionals and brands by category
Bridgeforeign brands reaching Brazil
Projectswhat we build in public
Communitypeople who live with intention
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Ecosystemfour deliverablesthe W4y20
Connection
People with a question find someone with the right training or product, with credentials checked.
Community
Readers, athletes, patients and families on Instagram, on the site and on WhatsApp.
Services
Consultations, legal advice, technical support. Provided by partners, their way.
Solutions
Guides, tools, products and projects that solve real problems for the people who arrive.
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How it worksEcosystemthe W4y20
Content attracts. The community asks. The network answers.
01 · Base
Sourced content
News, articles and research reviewed by people who know, in three languages.
02 · Reach
Community
People arrive through search, reels, partner brands and other countries.
03 · Question
A request for guidance
Anyone who needs more than an article looks for a path.
04 · Connection
You
The professional or brand in the right category is contacted directly.
05 · Return
New knowledge
The most common questions become stories, interviews and guides. The cycle starts again.
Partner brandsBrands from Brazil and abroad that hold the same standard of evidence also bring readers into the ecosystem. Everyone comes in through the W4y20's own channels, with consent.
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Three languagesBrazil, Latin America and the worldthe W4y20
One ecosystem,
three languages.
Portuguese for Brazil. Spanish for the Latin America that already produces. English for the world that wants in.
PT
Portuguese
Brazil: patients, families and professionals. It's where it all begins.
ES
Spanish
Latin America: neighbors that have already regulated hemp and already supply Brazil.
EN
English
The world: brands, researchers and manufacturers who want to understand Brazil and reach it.
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the W4y20knowledge with a namesupporters & partners
4. Editorial
base
Section 04Journalism
Editorial basefive formatsthe W4y20
The most careful knowledge base in three languages. That's the goal.
News
The weekly radar: regulation, market and science, sourced and dated.
Every weekArticles
In-depth pieces of 800 to 1,500 words, indexable and citable.
Technical reviewStudies
Scientific research translated: what was tested, on whom, and what we still don't know.
Annotated readingResearch
Our own dossiers, like the Atlas, which compares the law in six countries with Brazil's.
Atlas seriesInterviews
Conversations with people on the front line. The expert speaks, we edit and credit.
Where you come in
A source for every claimDated textNamed technical reviewPublic correctionsNo individual advicePT · EN · ES
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Science and everyday life
The pharmacology study and the skate session on the same page. That's how technical knowledge reaches the people who need it.
the W4y20knowledge with a namesupporters & partners
5. The
network
Section 05Professionals
Profile 01Medicinethe W4y20
01 · Medicine
Doctors
Prescribers · dentists · pharmacists · multidisciplinary teams
What you bring
- Technical review of medical articles
- Interviews on evidence and clinical practice
- Annotated readings of new studies
What you find
- Your clinic's logo in the Health tab, with direct contact
- Credited authorship with your name and CRM license
- Readers who arrive at the appointment with better questions
Ethics firstInformational content, within the medical advertising rules of Brazil's Federal Council of Medicine (CFM). No promised outcomes, no identifiable patients, no dosing in public and no payment for referred patients.
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Profile 02Lawthe W4y20
02 · Law
Lawyers
Preventive habeas corpus · right to health · associations · regulatory
What you bring
- Review of the Legal pathway guides
- Explaining the associations' sandbox call
- Reading the RDCs and what still depends on Congress
What you find
- Your firm's logo in the Legal tab, with direct contact
- Authority built through informational content
- Foreign brands that need regulatory guidance in Brazil
Ethics firstParticipation as informational content, in line with Provision 205/2021 of the Brazilian Bar Association (OAB). No client solicitation, no promised outcomes and no payment for referred clients.
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Profile 03Naturethe W4y20
03 · Field
Agronomists
Agronomic engineering · soil · plant genetics · traceability · industrial hemp
What you bring
- Technical review on living soil and cultivation
- Reading the company cultivation (RDC 1.013) and research (RDC 1.012) rules
- What fiber hemp still needs from the Ministry of Agriculture (MAPA)
What you find
- Your consultancy's logo in the Agronomy tab, with direct contact
- Companies, associations and foreign brands that will need a technical lead
- Credit as author and reviewer
Ethics firstTechnical and regulatory content. We don't publish cultivation guidance beyond what the rules allow.
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Profile 04Science and movementthe W4y20
04 · Specialists
Specialists
Researchers · nutritionists · physical trainers · physiotherapists · psychologists · journalists
What you bring
- Evidence-based recovery and sport
- Food, sleep and mental health without sensationalism
- Academic research translated for everyday readers
What you find
- A profile in your field's tab, with direct contact
- Athletes and projects from the Movement Lab
- Room to share your research in three languages
Ethics firstEach specialist speaks within their own field and follows their professional council's rules.
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the W4y20knowledge with a namesupporters & partners
6. Partner
brands
Section 06Connect
Partner brandsthe Connect tabthe W4y20
We don't sell products. We connect.
In the Connect tab, each category brings together partner brands and professionals, with logo, description and direct contact. One click takes you to the partner.
01
Health
Clinics, doctors, dentists and pharmacists with verified licenses.
02
Legal
Firms working on health law, associations and regulation.
03
Agronomy
Consultancies and agronomists for regulated cultivation and industrial hemp.
04
Cultivation
Inputs, soil and technology for licensed growers.
05
Extraction & lab
Equipment, testing and lab reports for producers who follow the rules.
06
Tools
Equipment and tools for cultivation, processing and research.
07
Apparel & textiles
Clothing, fabrics and accessories made with hemp and other natural fibers.
08
Education & events
Courses, conferences, trade fairs and industry meetups.
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How it will lookthe Connect tabthe W4y20
Each category, a showcase of partners.
Logo, specialty, city or country, languages served and the verification badge. Contact goes straight to the partner.
Illustrative example. These spots are reserved for our first partners.
thew4y20.com.br/en/connectPT · EN · ES
Connect
Find who can help
LOGO
Partner law firm
OAB verifiedContact the firm →LOGO
Partner law firm
OAB verifiedContact the firm →+
Open spot
Apply →LOGO
Partner consultancy
CREA verifiedContact the consultancy →LOGO
Partner agronomist
CREA verifiedContact the agronomist →+
Open spot
Apply →LOGO
Partner brand
Verified brandVisit the brand →LOGO
Partner brand
Verified brandVisit the brand →+
Open spot
Apply →LOGO
Partner lab
Verified brandContact the lab →LOGO
Partner brand
Verified brandVisit the brand →+
Open spot
Apply →LOGO
Partner brand
Verified brandVisit the brand →LOGO
Partner brand
Verified brandVisit the brand →+
Open spot
Apply →LOGO
Partner brand
Verified brandVisit the brand →LOGO
Partner manufacturer
Verified brandVisit the manufacturer →+
Open spot
Apply →LOGO
Partner course
Verified brandSee the course →LOGO
Partner event
Verified brandSee the event →+
Open spot
Apply →Supporters & partners2026
How a brand joinsthe Connect tabthe W4y20
How a brand joins Connect.
Criteria
- A company registered in its home country
- A product within Brazil's rules
- Verifiable information: website, composition and lab reports where relevant
- No cure claims in its communication
What the brand gets
- Logo, description and contact in the right category
- A profile in Portuguese, English and Spanish
- Collab content, always labeled
- Access to the network's professionals
What we don't do
- Sell other companies' products on the site
- Publish paid content without saying so
- Accept products that are irregular in Brazil
- Trade editorial opinion for sponsorship
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the W4y20knowledge with a namesupporters & partners
7. International
bridge
Section 07International
International bridgewhat we offerthe W4y20
From the world to Brazil.
For brands from other countries that want to reach Brazil, the W4y20 is the way in: information, community and people on the ground, in three languages.
01
Regulatory reading
The Atlas compares each country's law with Brazil's and shows what can come in, and how.
02
Local network
Brazilian lawyers, agronomists and specialists from the network, with direct contact.
03
Audience
A community that reads in Portuguese, Spanish and English.
04
Pilot projects
Product tests with the community, documented in public, like Raiz.
05
Ongoing presence
A Connect profile, collab content and a trade fair calendar.
the W4y20 is a channel for connection and content. Imports and contracts stay with licensed companies and with the network's professionals.
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A foreign brand's journeyInternational bridgethe W4y20
How a foreign brand gets here.
01
Conversation
In Portuguese, English or Spanish, whichever the brand prefers.
02
Case review
What the product is, what Brazilian rules require and who can help.
03
Local connection
We introduce network professionals for each stage.
04
Pilot
A small test, with the community and a public record.
05
Launch
A Connect profile, content and ongoing presence.
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the W4y20knowledge with a namesupporters & partners
8. Project
Raiz
Section 08Hemp
Project Raizthe samplesthe W4y20
Clothing made with hemp fiber. The Bridge's first project.
A fabric manufacturer in China sent the first samples, in different blends. Now they're going through our own touch, wash and wear test.
Hemp fabric enters Brazil as a regular textile import, and “hemp” is a recognized fiber on Inmetro labels.Portaria Inmetro 118/2021
The global hemp clothing market is expected to reach US$ 6.8 billion in 2026.Research and Markets · estimate
Sample A
30/70
30% hemp · 70% organic cotton
Sample B
55/45
55% hemp · 45% cotton
Being cataloged
Other blends
Each sample gets its own sheet in the project diary.
No durability claims before our own wash test.
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Project Raizopen diarythe W4y20
An open diary, phase by phase.
- 01SuppliersDone
Ten manufacturers contacted at a textile trade fair in São Paulo, in September 2026.
- 02SamplesNow
Blends received from China, in touch, wash and wear testing.
- 03CertificationNext
Tech sheet, composition report, labeling and cost per piece.
- 04Pilot pieceLater
First pieces tested by Movement Lab athletes.
- 05Open researchAlways
Every phase published in the diary, after review.
Video record
The samples arriving, on video. Coming soon.
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the W4y20knowledge with a namesupporters & partners
9. Site
map
Section 09Architecture
Site mapoverviewthe W4y20
Seven tabs. Three languages. A path for every person.
01
Learn
Live- News
- Articles
- Studies
- Research
- Interviews
- Library
02
Pathways
Live- Medical pathway
- Legal pathway
- Associations
- Public health (SUS)
- FAQ
03
Connect
In progress- Health
- Legal
- Agronomy
- Cultivation
- Extraction & lab
- Tools
- Apparel & textiles
- Education & events
04
Bridge
Planned- Entering Brazil
- Atlas by country
- Local network
- Pilots
- Fairs and calendar
05
Projects
In progress- Raiz
- Atlas
- Movement Lab
- Diary
06
Community
Live- Updates channel
- Meetups
- Collabs
- Supporters
07
Shop
Live- Drops
- Raiz
- Waitlist
- Garment care
StatusLiveIn progressPlanned
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Tab 01Site mapthe W4y20
01
Learn
LiveThe portal: news, science and research, sourced, in three languages.
PTthew4y20.com.br/saberENthew4y20.com.br/en/learnESthew4y20.com.br/es/saber
News
Weekly radar on regulation, market and science.
Articles
In-depth pieces with technical review.
Studies
Scientific research, annotated.
Research
Our own dossiers, like the Plant Atlas.
Interviews
Conversations with network professionals.
Library
E-books and guides to download.
For whom
Readers, students, press and professionals.
Partners featured
Reviewers and interviewees, with name and license.
Main action
Get the weekly radar.
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Tab 02Site mapthe W4y20
02
Pathways
LivePractical guides for people who want to start the right way, reviewed by professionals.
PTthew4y20.com.br/caminhoENthew4y20.com.br/en/pathwaysESthew4y20.com.br/es/camino
Medical pathway
Appointment, prescription, pharmacy and import.
Legal pathway
Preventive habeas corpus and patient rights.
Associations
How they work and what the sandbox changes.
Public health (SUS)
What state laws already guarantee.
FAQ
Short answers, reviewed by the network.
Find a professional
A shortcut straight to Connect.
For whom
Patients, families and caregivers.
Partners featured
Doctors and lawyers who review.
Main action
Find a professional in Connect.
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Tab 03Site mapthe W4y20
03
Connect
In progressWhere people searching meet people who can help: professionals and brands by category, with direct contact.
PTthew4y20.com.br/conexaoENthew4y20.com.br/en/connectESthew4y20.com.br/es/conexion
Health
Clinics and practices
Legal
Law firms
Agronomy
Consultancies
Cultivation
Inputs and technology
Extraction & lab
Equipment and lab reports
Tools
Equipment and tools
Apparel & textiles
Clothing and fabrics
Education & events
Courses and events
Each card: logo · description · city or country · languages · verification badge · direct contact
For whom
Community, patients, companies and foreign brands.
Partners featured
Clinics, law firms, consultancies, labs and brands.
Main action
Talk directly to the partner.
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Tab 04Site mapthe W4y20
04
Bridge
PlannedThe way in for brands from other countries that want to reach Brazil.
PTthew4y20.com.br/ponteENthew4y20.com.br/en/bridgeESthew4y20.com.br/es/puente
Entering Brazil
The regulatory and commercial path, step by step.
Atlas by country
Each country's law and market, compared with Brazil.
Local network
Brazilian professionals for each stage.
Pilots
Product tests with the community.
Fairs and calendar
Where we'll be.
Introduce your brand
A form in three languages.
For whom
Brands, manufacturers and importers from other countries.
Partners featured
International brands and network professionals.
Main action
Introduce the brand.
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Tab 05Site mapthe W4y20
05
Projects
In progressWhat we build in public, phase by phase.
PTthew4y20.com.br/projetosENthew4y20.com.br/en/projectsESthew4y20.com.br/es/proyectos
Raiz
Hemp fiber clothing, from supplier to garment.
Atlas
The research that becomes a weekly series and a guide by country.
Movement Lab
Athletes test the pieces and report back.
Diary
Every phase recorded, with a date.
For whom
Community, press and partners.
Partners featured
Suppliers, athletes and researchers.
Main action
Follow the diary.
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Tab 06Site mapthe W4y20
06
Community
LiveWhere the conversation continues, among people who live with intention.
PTthew4y20.com.br/comunidadeENthew4y20.com.br/en/communityESthew4y20.com.br/es/comunidad
Updates channel
Drops, articles and news on WhatsApp.
Meetups
Talks, training sessions and events.
Collabs
Creators and athletes who make content with us.
Supporters
This presentation and the application.
For whom
Readers, athletes and families.
Partners featured
Creators, athletes and brands in collabs.
Main action
Join the community.
Supporters & partners2026
Tab 07Site mapthe W4y20
07
Shop
Livethe W4y20's own pieces. Partner brands' products live in Connect.
PTthew4y20.com.br/lojaENthew4y20.com.br/en/shopESthew4y20.com.br/es/tienda
Drops
Limited collections. Drop 01 is live.
Raiz
The hemp pieces, once they pass the test.
Waitlist
Launch alerts on WhatsApp.
Garment care
Washing, sizes and composition.
For whom
The community and people who wear the cause.
Partners featured
Suppliers and manufacturers.
Main action
Join the waitlist.
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the W4y20knowledge with a namesupporters & partners
10. How to
take part
Section 10Participation
For professionalsways inthe W4y20
For professionals: five ways in.
- 01Technical reviewer
You read articles in your field before publication. Your name and license appear as reviewer.
Light - 02Interviewee
A recorded conversation becomes an article, carousel or reel. We edit, you approve.
Light - 03Guest author
You write a signed piece about what you research or practice, with our editorial support.
Medium - 04Connect profile
Your verified profile, with your clinic's or firm's logo, appears in the right category with direct contact.
Ongoing - 05Projects and meetups
Talks, discussion circles, research and ecosystem projects.
Per project
Supporters & partners2026
For brandsways inthe W4y20
For brands: five ways in.
- 01Connect profile
Logo, description and contact in the right category, in three languages.
Ongoing - 02Collab content
Reels, articles and wear tests, always labeled as partnerships.
Medium - 03Pilot project
A test with the community, documented in public.
Per project - 04Entering Brazil
Regulatory reading and a local network for brands from other countries.
Per project - 05Events and fairs
Meetups, booths and live conversations.
Per project
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Journeyfrom first contact to the networkthe W4y20
From first contact to the network.
01
Apply
You fill in the form at the end of this page, in your language.
02
Conversation
A short chat to understand your field, your brand and your time.
03
Verification
Professional council license (CRM, CRO, CRF, OAB, CREA, CRN) or company documents.
04
First collaboration
A review, interview, profile or pilot. It starts small, and with credit.
05
In the network
A verified Connect profile and a part in the projects that make sense.
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Our agreementsnon-negotiablethe W4y20
Eight rules for everyone, including us.
01
Always a source
Every claim has a verifiable origin and a date.
02
No cure claims
“Studies suggest” and “may support”. Never “cures” or “fixes”.
03
No individual advice in public
Dosing and treatment belong in the consulting room, not in a post.
04
Credit by name
Whoever reviewed, wrote or was interviewed appears with name and license.
05
Labeled partnerships
All paid or partnership content is identified as such.
06
No fees per patient or client
Regulated professions receive contacts directly, with no payment per referral.
07
Your council comes first
If one of our rules conflicts with your council's, your council's rule wins.
08
Data with consent
No one is referred without asking. Contact only with permission, under Brazil's data protection law (LGPD).
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11. Applythe first stepthe W4y20
Let's
connect.
Choose your profile, fill it in and send. The message opens in our WhatsApp, ready to go, and we reply there in Portuguese, English or Spanish.
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the W4y20knowledge with a namesupporters & partners
Thank you.
Thank you for making it this far. The network starts small, with people and brands who take the plant seriously, and it grows with every reviewed article, every interview and every person sent to the right place.
The way is yours.
Read the editorial base (in Portuguese)
Legal and medical pathways (in Portuguese)
Community
@thew4y20
© 2026 The Way 420 · thew4y20.com.br · Educational content; it does not replace medical or legal advice. Figures cited come from public sources gathered on Sep 28, 2026. The Connect tab examples are illustrative.
W4y20 ecosystemPT · EN · ES